If you are a business or organisation that has decided that getting custom lanyards made is a good idea, then you are making a great choice. These lanyards can have a dramatic impact on the success of your business, as they are something that is visible to everyone, helping to create great brand identification.
There are, however, instances where people don’t precisely understand what it takes to create a quality printed lanyard. They make decisions that diminish the effect of these products, so we’ve compiled a list of some important tips when deciding to have custom lanyards made.
Keep in mind that only a small portion of the lanyard is visible for people to read or see.
Because of the shape of the lanyard and where it appears on the person, it can be difficult to read if it is worn around their neck. Having a heavy amount of text or figures does not help you, in fact, it hinders your effort to be remembered.
Instead, you want to keep things simple.
This means a limited number of words and an easily recognisable logo. The text should be large, easily readable, especially for someone who may have nothing more than a few seconds to be able to read it. Logos should be significant as well and always easily identifiable.
You want to make sure you are using block colours and bold designs. Again, people will only have a few brief moments to look at your printed lanyards, so you want things that stand out.
Bold designs and colours are what you want to use because they’re easily identifiable. People can easily read something that contrasts with the background or that has a sharp design to it.
Keep in mind that your primary purpose in having a lanyard made is to capture someone’s attention and provide something memorable. You don’t need a lot of words to accomplish that.
A logo can do the work for you.
Maybe adding the brand name would be all you need. You don’t need the address or phone number. If people like what they see, they’re going to find out more information about you.
Lanyards have a limited amount of space, so you want to use horizontal logos. If you do not have a logo that easily fits in the lanyard, then it may be time to start considering a different type of logo.
What many people don’t realise is that the quality of your artwork is extremely important.
The lower the quality, the lower the reproduction on your lanyard. Be sure to supply vector artwork for complex designs. This allows the printer to work with the artwork so that it can be properly embedded in the printed lanyard.
These little tips will help you to get the best quality lanyard possible. You want exceptional custom lanyards, and this will help you to get just that.
The reasons for choosing Express Lanyards are simple. We are proud to provide:
When it comes to the best in sublimated and branded lanyards, name tags and ID cards & badges, there’s only one name you need to know.
Express Lanyards are your custom lanyards & name tag experts.